Video - and Online Video Platforms - Are Essential For Customer Engagement
Video conveys emotion unlike text and can show features and functionality unlike any picture. That's why retailers see nearly triple the conversion rate on product pages that have video versus those that don't. Entering what Facebook CEO Mark Zuckerberg calls "this new golden age of videos online," companies and brands need an enterprise-class online video platform to deliver the video experiences that drive customer engagement.
In The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016 we looked at nine vendors in the space--Adobe, Brightcove, IBM, Invodo, Kaltura, Ooyala, Qumu, uStudio, and Vidyard--and scored them against a list of 39 criteria.
The myth that video must be expensive is just that, a myth. Of course companies can still spend hundreds of thousands of dollars on video. But OVPs allow you to tailor content to your audience through sales and marketing integrations. Which would you rather have: a video with 10,000 views where you know nothing about the viewers or a video with 1,000 views where you know the name and title of everyone who watched?
Throughout our research we found that OVPs support:
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from Technology Management
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